The merchandising manager of a large food chain was on his vacation. While
driving through rural Arkansas, he developed a bad headache and decided to
stop in the next town and buy some aspirin. Stopping at a small grocery
store, more out of habit than anything, he walked around to see how it was
merchandised.
To his amazement, only about two of the ten isles in the store were devoted
to the basic staples, while the other eight isles were filled with Morton
salt. He had never seen anything like this in his life, and wondered what
caused this huge demand for Morton salt in a small rural town in Arkansas. Seeing the proprietor in the rear of the store he said, "My, you sell a lot of Morton salt!"
At which the owner said, "Who me? I don't hardly sell any Morton salt at
all, but that fellow from Morton -- does HE know how to sell Morton salt!"
